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Event Profile
Class/
Online
Classroom
Date March 14, 2025
Time 9am to 5pm
Venue Holiday Inn Atrium Singapore (Halal Certified)
317 Outram Road
Singapore 169075
Fee
9% GST will apply
SGD 520.00
3 & above: SGD500.00 each
For Member
SGD 494
3 & above: SGD475 each
NoteTwo tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request.
Other Date(s)1) Jun 13, 2025
2) Sep 19, 2025
3) Dec 12, 2025
Trainer
Activity
You may reach us via
T: 6204 6214
E: info@ccisg.com
Alternatively, you may send below details to register
Contact Person
Company (optional), Name, Job Title, Mailing Address, Tel, Email

Participant(s)
Name, Job Title, Email
This workshop is designed specifically for business professionals to master new and specific techniques that will help sharpen their writing skills. The course will help participants produce a higher standard of reply submissions, and to understand that good writing is, and should not be difficult.

The course is structured such that participants will learn to adopt an appropriate style, tone and format of writing, express their points coherently, and to consistently produce sharp, focused and concise replies. They will also pick up skills to avoid common writing errors and to write convincingly to sell appease their customers.
Objective
  1. Plan and organise their replies.
  2. Express ideas to suit the audience and purpose.
  3. Use specific tools as guidelines for writing.
  4. Identify and avoid the common errors in writing.
  5. Apply the principles in writing business correspondence.
  6. Reply to complaint letters.
  7. Use the right tone and style in writing.
Outline
Basic Elements in Business Writing
  • Fundamentals of good business writing - old fashioned language VS modern day business writing.
  • Concise writing techniques.
  • Approaches to writing - active and passive voice; direct, indirect and persuasive approaches.
  • Understanding and using tone effectively in writing.

Customising Written Work and Communication Styles
  • Writing to suit different customer profiles.
  • Basic DISC profiling tool to help understand communication basics.

Writing Tips and Techniques
  • Techniques for responding to difficult letters.
  • Handling the letter of complaint.
  • Useful phrases and terms.
  • Sentence construction style and structure.
  • Paragraphing styles and rules.
Who should attend
Anyone who has to write difficult letters or emails to customers.
Testimonial
The course is truly clear and concise. The trainer, Ms Caroline is a very knowledgeable trainer. She is engaging too.
Tripartite Alliance Limited


Compliments to Caroline. A very energetic and vibrant facilitator. Thankful to her for providing us a very resourceful handouts.
Singapore University of Social


The content was well-covered. The trainer was good in giving illustrations / scenario, which enable us to relate easily.
ONI Global Pte. Ltd. OSIM Headquarters Singapore

The topic is thought-provoking, and the trainer is very persuasive
ASSAB PACIFIC PTE LTD

The topic is very good. All categories of staff should be encouraged to attend. The course is interactive, clear and relevant too.
PUB Singapore

Appreciate the sharing of anecdotes to help grasping the theory in a one day short course.
Centre for Management Technology

Very interesting and fun trainer who shared a lot of personal experiences incorporating into the topics. Never a sleepy moment during the lesson!
Hoi Hup Realty Pte Ltd

Extremely informative and interesting. Everything is well organized. Trainer is excellent and knowledgeable.
Building and Construction Authority

"Context and examples given are very useful for our daily correspondence to customers. Very comprehensive notes. Relate to her experience that are very interesting."
Majlis Ugama Islam Singapura

The trainer interact with participants and has provided valuable assets on related field.
AXA Insurance Pte Ltd

Caroline is a good trainer as this is my second time attending her training on other courses. She explain clearly and confidently.
ARA Asset Management Limited
Caroline Josephine Dawson's Profile
Caroline Josephine Dawson has more than 20 years of invaluable experience as an Editor of lifestyle and technical publications and 17 years teaching business management, environmental and soft-skills communication.

As a former journalist, Caroline’s professional work experience as a Corporate Trainer/Facilitator, Keynote Speaker and Learning & Development Consultant; has required her to market the value of her programs and persuade clients to value and understand the urgency of good communication and management skills in the work force. As an ACTA certified WSQ trainer, She has also worked with the Workforce Development Agency of Singapore to develop training content for the Employability Skills System where she successfully attained industry approved competencies in conducting, planning and designing competency based assessments for communication workshops.

Her many opportunities in working with the public and private sectors around the world has enhanced her training experience. Participants of her training workshops attest to her motivational, instructional and highly experiential training methodology that have helped them in their workplace business management. Caroline has trained operational, supervisory and managerial staff from various organisations.

She holds a Master of Arts in Mass Communication from NTU (Singapore) and has attained the Diploma in Teaching English to Speakers of Other Languages (TESOL) certification through the London Teacher Training College and also teaches English as a foreign language. Caroline is also an MBTI®, DISC Accredited Administrator, Enneagram and Lumina Spark/Emotion practitioner and she has administered the tools to top level managers and supervisors on managing their leadership styles and team members. Caroline is now pursuing her Doctorate in Business Administration from the University of Teesside (UK).
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