Over two days, discover how Generative A.I. can revolutionize your workflow and enhance productivity in today's digital and competitive landscape.

Explore ChatGPT4's capabilities, essential for marketers, content creators, and professionals seeking for streamlined processes and creative ideation.

Delve into OpenAI's ChatGPT4 DALLE, an exceptional Image Generation tool, mastering "The Art of A.I. Prompting" in just two days!

Utilize these images to visually communicate in business presentations and websites, minimizing costs compared to professional photographers.

Prepare to unlock the full potential of A.I. as your ultimate secret weapon in work productivity.

We look forward to having you at the workshop!

Course pre-requisites:

a) Participants receive a complimentary one-month subscription to ChatGPT worth $20 USD ($28 SGD) by reimbursement basis.

Please claim at least 2 days prior to the workshop.

b) Participants are required to bring a laptop and mouse for hands-on exercises

c) The laptop should be enabled to access the internet (wifi).

d) We will be using online platform for hands-on exercise (no installation required), the trainer will guide you during the class if you require assistance.

e) Chrome/Firefox Browser

f) No prior knowledge required to complete this course, but a google form will be sent to you upon course confirmation to be filled in at least 3 days prior to the class.

Objective

By the end of this workshop, participants will gain a comprehensive understanding of how Generative AI, particularly ChatGPT, functions and its diverse applications in social media marketing and content creation.

Participants will acquire hands-on proficiency in using ChatGPT for various social media-related tasks, including idea generation, content creation, and marketing strategy.

Participants will learn how to strategically integrate AI tools like ChatGPT into their social media marketing and content creation strategies, enhancing their efficiency and effectiveness.

This workshop will also foster ethical awareness, ensuring that participants understand the responsible and ethical use of AI in their professional roles.

Outline

Day 1

Module 1: What is ChatGPT and Generative AI?
• What is Generative AI?
• Overview of OpenAI's ChatGPT and DALLE capabilities
• Introduction to Artificial Intelligence in the workplace for productivity
• Top 6 benefits of using ChatGPT in the workplace
• Top 5 A.I. Tools for Digital Marketing, Content Creation and Work Productivity

Module 2: Pros & Cons of OpenAI's ChatGPT4 for Work
• Techniques for generating creative ideas with ChatGPT4
• Hands-on exercise: Participants to use ChatGPT4 for work purposes (Write and email, proof read, etc)
• Hands-on exercise: Participants to use ChatGPT4 for generating ideas for team bonding activities and other work purposes
• Hands-on exercise: Participants to discuss what makes an effective Prompt in ChatGPT4

Module 3: Writing Effective Prompts for Artificial Intelligence Tools (ChatGPT4, Google Gemini and Bing A.I.)
• Trainer Demo and Hands-on on Google’s Bard / Germini A.I., Bing's A.I. vs ChatGPT4
• Discuss & Practice Strategies and Prompt Frameworks for getting the desired output from ChatGPT4
• Hands-on exercise: Participants to Prompt in ChatGPT with the Framework introduced by trainer
• The art of crafting prompts that yield high-quality AI-generated content (Text and Images)
• Hands-on exercise: Participants to practice Image Prompting in ChatGPT4 DALLE

Day 2

Module 4: AI-Powered Content Creation
• Deep dive hands-on to Image Prompting in ChatGPT4 DALLE
• Hands-on to Prompt for 8-10 images relevant to work context
• Explore & Discuss what do Image and Design A.I. Tools do for Digital Marketers and Content Creators?

Module 5: What can video A.I. Tools do?
• Discuss about OpenAI's SORA, and other top Video A.I. Tools
• Hands-on to use ChatGPT4 to write a video script
• Hands-on with Canva's Video A.I. Tools on the FREE Canva Account

Module 6: Ethical Considerations and Best Practices
• Ethical use of A.I. for work
• Privacy concerns
• Addressing biases in AI-generated content
• Strategies for maintaining authenticity in the workplace

Module 7: Q&A and Group Discussion
• Participants share their project experiences with ChatGPT and other A.I. tools
• Final Q&A with Trainer on ChatGPT and A.I. tools

Who should attend

• Working Professionals: Professionals from any industry, including marketing, finance, healthcare, education, and more, looking to integrate AI into their daily tasks and workflows.

• Content Creators: Writers, bloggers, content marketers, and communicators seeking to streamline content creation, proofreading, and ideation processes.

• Managers and Decision-Makers: Managers, team leaders, and decision-makers interested in exploring AI's potential to improve decision-making and streamline operations.

• Entrepreneurs: Business owners and startup founders aiming to leverage AI to enhance their business processes and offerings.

• Students and Educators: Students, teachers, and educators interested in understanding AI for educational purposes and enhancing learning experiences.

• Anyone curious about AI: Individuals with a general curiosity about AI and its practical applications in everyday life.

Methodology

• Interactive Lectures: Engage with expert instructors who provide clear explanations and insights into ChatGPT and AI concepts.

• Hands-On Practice: Get practical hands-on exercises at every stage, allowing you to apply what you've learned in real-time.

• Group Discussions: Collaborate with fellow participants in group discussions to share experiences and insights, facilitating peer learning.

• Case Studies: Explore real-world case studies to understand how organizations are successfully using AI tools like ChatGPT.

• Scenario-Based Learning: Experience scenario-based learning that simulates real work situations, enabling you to apply AI tools effectively.

Charmaine Lee's Profile

Meet Charmaine Lee, an expert in integrated digital marketing strategies and design. She's passionate about creativity, social media and digital marketing and productivity tools. She curates workshops to help enhance her learners digital skills and boost workplace productivity, fostering personal growth.

With her key expertise spanning Canva, Mobile Photo and Videography, ChatGPT, Instagram, Telegram, LinkedIn, Email, and YouTube Marketing, Charmaine continually curates fresh curriculums, catering to her clients, training partners, and CCISG.

Her extensive professional journey encompasses collaboration with a diverse spectrum of organizations, from prestigious educational institutions like Singapore University of Technology and Design, Temasek Polytechnic, Ngee Ann Polytechnic, to industry giants including Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), among others.

Charmaine's teaching approach harmoniously combines creativity with pragmatism. She has a knack for simplifying complex concepts, making learning an enjoyable experience for her learners. Her belief in the untapped creative potential within each learner shapes the essence of her workshops.

In the last 4 years alone, Charmaine has accumulated more than 4,000 hours dedicated to training and curriculum development, and is a WSQ ACTA Certified Trainer and also a recognized Associate Adult Educator with Institute for Adult Learning (IAL).

Join her on a journey toward your Continuing Professional Development, where you'll explore integrated social media and digital marketing strategies, master the art of captivating visuals, and learn the nuances of crafting compelling graphics, stories and videos in her workshops. Unleash your inner creativity, supercharge your digital marketing expertise, and embark on a transformative learning voyage with Charmaine, your digital learning adventure starts right here!