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    Shawn Yeo
    Social Media Marketing Trainer | ACTA Certified (2016) | 2nd Upper Honours Biomedical Engineer (NTU, 2010)

    Shawn Yeo is an innovative Social Media Strategist, Trainer, and Speaker with a proven track record of transforming brand strategies in Social Media Marketing, Media Buying, and User-Generated Content since 2014. His forward-thinking approach has elevated businesses across diverse sectors, from F&B to HR, positioning them for growth and success in the digital landscape.

    Shawn specializes in merging human creativity with AI-driven insights to craft compelling, data-driven social media campaigns that resonate with audiences. As a highly sought-after trainer and the founder of a thriving agency, Shawn empowers professionals with cutting-edge strategies that drive measurable social media success. He blends his deep marketing experience with engaging, hands-on training sessions that are both practical and easy to follow, equipping participants with actionable skills to thrive in the evolving digital space.

    Areas of Expertise
    • Social Media Content Strategy
    • Social Media Community Management
    • Social Media Advertising and Optimization
    • User-Generated Content (UGC)
    • Key Opinion Leader (KOL) Engagement
    • Integrated Online-Offline Marketing Campaigns
    • Smartphone Videography and Editing


    RELEVANT PROFESSIONAL EXPERIENCE
    • Social Media Strategist
    • Currently leading a regional team and handling social media accounts for govt agencies, MNCs as well as small businesses
    • Managed clients across various industries, including fashion, beauty, F&B, shopping malls, IT, banks and education.
    • Specialised in Social Media Marketing and Generative AI courses
    • Conducted f2f training sessions with contribution of 600+ 5star reviews on Google
    • Specialised in Social Media and Digital Marketing courses
    • Conducted 30+ online training sessions, between 4 to 20 attendees each
    • Key person involved in coaching junior trainers within the company
    • Lead Trainer for the company’s Teambuilding and Culture Development programs
    • Conducted trainings in Singapore and Malaysia
    • Hosted meetup seminars to learn from key leaders from various industries and niches, including Home-Fix, The Thought Collective, Zalora Singapore, Microsoft etc.
    Training Topic(s)
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