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Building Your Authentic Leadership Identity

You have a personal leadership identity. But do you know if it suits your needs, gets you where you want to go and align to your authentic self?

Your leadership identity reflects who you are, what matters to you and your team. It projects the priorities, values, promises or deliverables that matter most for success in this role; it also shows how those things will be achieved through consistent actions on a day-to-day basis. 

If you have the wrong leadership identity for the position you have or the position you want, your work does not have the impact it could. A strong personal leadership identity allows all that’s powerful and effective about your leadership to become known to your community. It enables you to generate maximum value from being better able to attract and retain talent in your team to accessing more opportunities for yourself, your team and your organisation. And having a negative brand can lead to significant dire consequences.

Objective

In this workshop, the trainer will share critical insights and step-by-step methods she uses to coach leaders of Fortune 1000s to develop strong and authentic leadership identities. You’ll walk away uncovering the gems in your leadership style and create a core message and ways to fully embody your leadership identity, which can further cement your credibility and reputation.

Outline

Participants will learn:

• How to assess current leadership identity
• How to craft a distinctive and compelling leadership identity
• How to align leadership style to the organisation’s needs
• How to manage the leadership identity experience
• How to create a brand action plan to bring the leadership identity to life

Who should attend

Business owners, entrepreneurs, leaders, executives, managers and directors who want to gain a competitive advantage through a unique personal leadership identity. 

Methodology

This course is highly hands-on and interactive; 30% concept and 70% practice.

The course includes the use of:

• Group discussion
• Leadership Brand Assessment Tools
• Self-evaluation and feedback

Profile of Catherine Chai

Meet Catherine, the dynamic founder of Broc Consulting. With over two decades of diverse experience, Catherine has established herself as a trusted ally to businesses and teams across many industries – from healthcare and supply chains to hospitality, publishing, F&B, banking, finance, retail, technology, chemicals and more. Her expertise spans both B2B and B2C sectors and government and non-profit organisations. Catherine's work engagements have taken her from Dubai and East Africa to various parts of Asia, reflecting her deep passion for understanding different cultures and working with diverse perspectives, enriching her approach to consulting and coaching.

Catherine is not just a consultant; she's a mentor, coach and educator, having led over 200 successful projects in Asia and coached leaders from Fortune 1000 companies. At the heart of Catherine's approach is a commitment to fostering value through clarity, connection, and dedication. Whether consulting, leading workshops, conducting training sessions, or offering personalized team and executive coaching, her methods resonate deeply.

Catherine consistently receives accolades from her consulting clients, who laud her exceptional ability to align stakeholders, seamlessly orchestrating collaboration to achieve remarkable outcomes, and her mindset focused on adding value. Her learners equally rave about her thought-provoking questions that spark 'aha' moments, transforming complex concepts into clear, actionable insights.

Professional Qualifications
Author of “From Bland to Brand – The Essential Branding Handbook for Asian Businesses”
Certified Practicing Management Consultant
Certified ICF PCC coach
Certified Workplace Learning Specialist
Certified ACTA Trainer
MBA from the University of Melbourne
Trained in Dynamic Facilitation
Trained in Business Excellence Framework (Enterprise Singapore)