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Get More Leads and Sales Using Facebook Marketing

Become a Facebook Marketing & Advertising Expert!

This intensive 2-day course will equip participants with practical Facebook marketing and advertising strategies that can be applied to their job or business. The training covers the fundamentals of Facebook Page management and takes learners through the entire Facebook marketing process: Ad creation, audience targeting, ad campaign management, conversion tracking, remarketing, and A/B testing.

Pre-requisites

• Basic computer knowledge.
• Participants are required to bring their laptops for the practical hands-on portions of the course.
• Participants should already have an existing Facebook account.

Objective

Course Highlights

In this course, participants will learn:

• how to create and promote their Facebook Page
• industry best practices in writing ad copy, designing ad creatives, and delivering promotions
• how to create audiences on Facebook, segment, and target them effectively to produce a positive return on investment
• how to deploy A/B testing strategies to track the performance of different ad versions and determine which one provides the best results related to their goals
• how to set up a Facebook Ads campaign
• and much more

By the end of this course, participants will be able to:

• develop a Facebook marketing strategy and align it with their business objectives and KPIs
• create a Facebook Page and interpret Facebook Page insights reports
• understand Facebook advertising objectives, set up a Facebook ad campaign, define ad set variables (such as bids, budget, audience targeting), and create successful ad creatives.
• set up a Facebook Pixel to measure, optimize, and build audiences for advertising campaigns
• create and define Core, Custom, and Lookalike audiences for better ad targeting

Outline

Day 1

1. Introduction to Social Media

• What do you know about Social Media?
• Global and local digital insights
• 10 Benefits of using Social Media
• Benefits of using Facebook

2. Understanding the Buyer’s Journey

• What is the Buyer’s Journey?
• The importance of Buyer’s Journey
• Awareness Stage
• Consideration Stage
• Decision Stage

3. Define Target Audience Using Buyer Personas

• What are Buyer Personas?
• 5 Reasons Why Buyer Personas is important
• How are Buyer Personas created?
• How do you reinforce a Buyer Persona?
• Buyer Persona Template
• Buyer Persona Example

4. Facebook Page vs. Facebook Group

• What is a Facebook Page?
• Advantages of Facebook Page
• Disadvantages of Facebook Page
• What is a Facebook Group?
• Advantages of Facebook Group
• Disadvantages of Facebook Group
• Privacy setting for Facebook Group
• Comparison between Facebook Page and Facebook Group

5. Set Up a Facebook Page

• Fill out your basic business info
• Add a profile photo and cover photo
• Fill out your Page information completely
• Customize your Page
• Add collaborators to your Page
• Schedule a post and manage scheduled posts
• Facebook Business Suite App
• Craft magnetic Facebook posts

6. Facebook Advertising Fundamentals

• Ad Tools – Ads Manager
• Ad Tools – Business Manager
• Ad campaign structure
• Define your target audience
• Objectives
• Ad Types
• Ad Placements
• Best Practices for Aspect Ratios
• Understanding Key Advertising Metrics
• Click-through Rate (CTR)
• Cost Per Click (CPC)
• Cost Per Purchase (CPP)
• Ad Relevance Diagnostics
• Return on Ad Spend (ROAS)

Day 2

1. Set Up a Facebook Ad Campaign in Ads Manager

• Set Up Ads Manager
• Campaign Structure
• Choose Your Campaign Objective
• Ads Manager Interface
• Campaign Budget Optimization
• Dynamic Creative
• Promote Offers
• Budgeting & Scheduling
• Audience Targeting
• Delivery System
• Ad Creation
• Placement Asset Customization
• Payment Methods
• A/B Test
• Campaign Management
• Ad Set Organization
• Measuring Results
• Facebook Ads Manager App

2. Facebook Business Page Ads

• Page Likes Ads
• Boost Post
• Website Visitors Ads
• Call-to-Action Ads
• Automated Ads

3. Custom Audiences

• Create a Custom Audience
• Custom Audience from a customer list
• Website Custom Audience
• App Activity Custom Audience
• Engagement Custom Audience
• Video Engagement Custom Audience
• Instagram Custom Audience
• Lead Form Custom Audience
• Event Custom Audience
• Instant Experience Custom Audience
• Facebook Page Custom Audience
• Shopping Custom Audience
• On-Facebook Listings Custom Audience
• Lookalike Audience
• Create a Lookalike Audience
• Custom Audience Targeting
• Custom Audience Organization

4. Facebook Pixel

• What is Facebook Pixel?
• What is Remarketing?
• Create a Pixel
• Pixel Events
• Custom Conversions
• Validate Your Pixel Implementation
• Track Your Results

5. Formulate Facebook Marketing Strategy

• Set Goals
• Know Your Target Audience
• Strategic Challenges
• Research Competition
• Create a S.W.O.T Analysis
• Establish Your Social Media Budget
• Craft Your Game Plan
• Grow Your Business with Social Media

6. Facebook Page Insights

• Facebook People Analytics
• Facebook Posts Analytics

Who should attend

This course is intended for marketing executives or managers, solopreneurs, entrepreneurs, and individuals who are new to Facebook marketing and want to learn how to launch a successful Facebook campaign.

Profile of Gavin Choo

Gavin Choo is an experienced Digital Marketing practitioner, with 13+ years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 5+ years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns.

He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads Video Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Digital Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification. 

As a Digital Marketing authority, he uses his expertise to train and upskill professionals to become experts in Social Media Marketing, PPC, and SEO among many others, whilst giving back. At present, he delivers training/workshops for/on behalf of some training providers in Singapore.

He is also the co-founder and Managing Partner of a full-service digital agency that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. Over the years, he has had the pleasure of working with some truly outstanding brands, companies, and organizations such as Wachsman, ST Synthesis, Ministry of Education, NetLink Trust, Amore Fitness, Agency for Integrated Care, Association of Small and Medium Enterprises, among many others.