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Lead and Influence Through the Power of Storytelling
Today’s media landscape of unprecedented speeds and volumes of information transfer has led to competition between messages. Anyone who wants to influence, whether it’s to push forward a social cause, to sell products, or simply to change the way people think, has no choice but to share their messages in the most compelling way.
One of the most effective and powerful tools of influence is storytelling.
Think about it, our lives are made up of stories, stories of our past, stories we tell ourselves and stories people tell about us. Human beings share stories to remind each other of who they are and how they should act. These tales are deeply ingrained in our DNA, and no matter where or when you were born, certain patterns of stories will influence you enormously. When we hear stories based on these patterns, we feel more like we’re remembering something forgotten than learning something new.
Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.
How good are you at articulating the story of your life to connect with others? How well can you tell the story of your company, of the people you lead so they feel valued? In this highly experiential and exploratory workshop, Coen Tan will lead you through how to generate powerful stories from our own lives and observations from everyday lives to powerfully influence people that you lead.
One of the most effective and powerful tools of influence is storytelling.
Think about it, our lives are made up of stories, stories of our past, stories we tell ourselves and stories people tell about us. Human beings share stories to remind each other of who they are and how they should act. These tales are deeply ingrained in our DNA, and no matter where or when you were born, certain patterns of stories will influence you enormously. When we hear stories based on these patterns, we feel more like we’re remembering something forgotten than learning something new.
Storytelling may be an age-old tradition, but in today’s corporate world, it’s also been embraced as a uniquely powerful business practice. Top organizations utilize it as a means to communicate vision. Forward thinking business schools now include storytelling courses in their management curriculum. As a leader or a manager, if you’re not using storytelling as a method to rally your troops and convince others of your ideas, you’re missing out on one of the most powerful tools you have at your disposal.
How good are you at articulating the story of your life to connect with others? How well can you tell the story of your company, of the people you lead so they feel valued? In this highly experiential and exploratory workshop, Coen Tan will lead you through how to generate powerful stories from our own lives and observations from everyday lives to powerfully influence people that you lead.
Objective
In this program, you will learn how to:
1. Influence with stories – how telling the best stories will make all the difference in business, work and relationships
2. Dig deep into your personal experiences to craft authentic stories that teach and inspire
3. Create a “story-file” of stories, so that you always have compelling stories in your armory that you can tell to influence on demand
4. Learn the various types of stories you can tell for different situations and purposes
5. Make heroes of your employees by recognizing and sharing their success stories
6. Be a master storyteller so that you can energize, excite and engage your audience every time you speak
7. Bring the audience through a roller-coaster ride in emotions so that they experience the learning for themselves, are inspired and moved to take action
1. Influence with stories – how telling the best stories will make all the difference in business, work and relationships
2. Dig deep into your personal experiences to craft authentic stories that teach and inspire
3. Create a “story-file” of stories, so that you always have compelling stories in your armory that you can tell to influence on demand
4. Learn the various types of stories you can tell for different situations and purposes
5. Make heroes of your employees by recognizing and sharing their success stories
6. Be a master storyteller so that you can energize, excite and engage your audience every time you speak
7. Bring the audience through a roller-coaster ride in emotions so that they experience the learning for themselves, are inspired and moved to take action
Outline
Introduction to Storytelling
• Appreciate the various effects of storytelling in everyday life
• Why storytelling works
Master the Elements of an Effective Story
• Finding a plot that connects
• The devil is in the details!
• Character sketching
• Milking moral dilemmas
Crafting Meaningful Stories
• The various type of stories, so that you can craft stories for all situations and purposes
• Tell touching personal stories to get the audience to connect to a high goal
• Masterfully combine several stories to make a powerful point
• Craft stories that offers a message or lesson for the audience
Impactful Storytelling Delivery
• Keep your audience at the edge of their seats through your story
• Apply powerful delivery techniques, such as voice quality, enunciation, accents, pitch, vocal variety, body language, eye contact and energy, to bring the story to life
• Appreciate the various effects of storytelling in everyday life
• Why storytelling works
Master the Elements of an Effective Story
• Finding a plot that connects
• The devil is in the details!
• Character sketching
• Milking moral dilemmas
Crafting Meaningful Stories
• The various type of stories, so that you can craft stories for all situations and purposes
• Tell touching personal stories to get the audience to connect to a high goal
• Masterfully combine several stories to make a powerful point
• Craft stories that offers a message or lesson for the audience
Impactful Storytelling Delivery
• Keep your audience at the edge of their seats through your story
• Apply powerful delivery techniques, such as voice quality, enunciation, accents, pitch, vocal variety, body language, eye contact and energy, to bring the story to life
Who should attend
• Leaders who have to lead change and inspire their team
• Salespeople who want to present their products / services to clients in a compelling manner
This is not a basic leadership or communications skills course.
Therefore, participants should possess assumed knowledge such as:
• Basic knowledge about leadership skills (do’s and don’ts, personal experiences of being led)
• Prior experience/knowledge with presentations, leadership communication
• Basic communication skills, e.g. body language, tonality, facial expression
• Prior knowledge of content in their own work areas
Pre-requisites:
• Open-mindedness and receptiveness to new ideas
• Readiness to accept that everyone tell stories, but it takes skill to tell powerful and compelling story
• Fair fluency in the Spoken English Language (this is not an English-Proficiency Course)
• Salespeople who want to present their products / services to clients in a compelling manner
This is not a basic leadership or communications skills course.
Therefore, participants should possess assumed knowledge such as:
• Basic knowledge about leadership skills (do’s and don’ts, personal experiences of being led)
• Prior experience/knowledge with presentations, leadership communication
• Basic communication skills, e.g. body language, tonality, facial expression
• Prior knowledge of content in their own work areas
Pre-requisites:
• Open-mindedness and receptiveness to new ideas
• Readiness to accept that everyone tell stories, but it takes skill to tell powerful and compelling story
• Fair fluency in the Spoken English Language (this is not an English-Proficiency Course)
Testimonials
Coen's speech always never fail to captivate and impress. As it's always filled with genuine and real life stories of his personal experiences that touched my heart. It just make me want to hear more to see how he go through those difficult times and how we can learn more from him. It's as if hearing a theatre play that brings us from start to end with many ups and downs within. Looking forward to hearing your next "play" again
Through his program, I was able to embrace my unique energy, and create a message that deeply resonates with my authentic self, and that will stand out in the market. Coen has a knack of unmasking the unsaid behind the person that sometimes you yourself don't understand. I would highly recommend Coen.
Certainly, Coen is very authentic as an individual who has also experienced past hurts, and he can guide me in seeing my life as an experience. His acknowledgement of my strength is greatly appreciated
Coen is a very thoughtful coach, he is able to unleash one's potential through a short coaching role play session, asking right questions at right time to lead our classmates better. I would absolutely recommend this program.
I also warmly observed your gentle heart tapping when you were picking up emotions from people during the session; you communicated your empathy through action and that was a lesson as well. Thank you for the session. Really inspiring.
Personally I am very inspired by Coen. Looking forward to learn more from him.
I am extremely impressed by his ability to actively listen while shedding light on different aspects of my life. He is a gifted coach who reflects empathy, patience and kindness to others.
Through his program, I was able to embrace my unique energy, and create a message that deeply resonates with my authentic self, and that will stand out in the market. Coen has a knack of unmasking the unsaid behind the person that sometimes you yourself don't understand. I would highly recommend Coen.
Certainly, Coen is very authentic as an individual who has also experienced past hurts, and he can guide me in seeing my life as an experience. His acknowledgement of my strength is greatly appreciated
Coen is a very thoughtful coach, he is able to unleash one's potential through a short coaching role play session, asking right questions at right time to lead our classmates better. I would absolutely recommend this program.
I also warmly observed your gentle heart tapping when you were picking up emotions from people during the session; you communicated your empathy through action and that was a lesson as well. Thank you for the session. Really inspiring.
Personally I am very inspired by Coen. Looking forward to learn more from him.
I am extremely impressed by his ability to actively listen while shedding light on different aspects of my life. He is a gifted coach who reflects empathy, patience and kindness to others.
Profile of Coen Tan
CSP, Global Speaker and Coach, Keynote Speaker, Podcast Host, Certified NLP, MBTI and Enneagram
Helping the Voiceless find their True Voice One Story at a Time. Coaching Business Leaders to Inspire and Lead through Magnetic Stories, Host of "The WholeHearted Podcast."
A keynote speaker, high-impact trainer, coach and strategic communications consultant, Coen has spoken to and trained over 42,000 individuals and professionals in Singapore, China, Taiwan, India, Sri Lanka, Nepal, U.S.A., Canada, Thailand, Malaysia, Indonesia and Philippines. His clients come from various sectors, such as Pharmaceuticals, FinTech, Banks, FMCG, Chemicals and Government Organizations, with notable names such as PayPal, American Express, Citibank, Bank of Julius Baer, Siemens Healthineers, Danone, Nestle, Prudential, AIA, AXA, Zurich Insurance, Roche, Merck, AstraZeneca amongst others.
- holds a Bachelor’s Degree in Human Resource Consulting,
- Advanced Certificate in Training and Assessment (ACTA)
- a certified NLP Practitioner
- a certified Enneagram Practitioner
- an accredited MBTI Personality Profiling Practitioner
- a Certified Organization Culture Transformation Practitioner
- achieved the Gold-Distinction Award (Speaking in Public) by the London Academy of Music and Dramatic Arts (LAMDA).
- a Certified Speaking Professional (CSP) by the National Speakers Association (NSA)
