Classroom/ Online: Yes/ Yes
Scheduling Date(s):
Note: Please click specific date for detailed venue and course fee etc.
Persuade Like A Lawyer™
When it comes to persuasion, you can't beat a lawyer. They can make you believe black is white one minute, and white is black the next!
Most business communications are about persuasion: selling goods and services, tangibles and intangibles, ideas and visions. The ability to influence and persuade others is essential at all levels of the organization.
In this intensive workshop participants will learn how to influence and persuade people at work and in their personal lives. They will discover how to project a powerful first impression that will impress from the get-go. They will learn to size up their target and craft a clear and concise message to maximize their own influence. Finally, participants will explore a variety of techniques to persuade others in written proposals, formal presentations, and face-to-face conversations.
Most business communications are about persuasion: selling goods and services, tangibles and intangibles, ideas and visions. The ability to influence and persuade others is essential at all levels of the organization.
In this intensive workshop participants will learn how to influence and persuade people at work and in their personal lives. They will discover how to project a powerful first impression that will impress from the get-go. They will learn to size up their target and craft a clear and concise message to maximize their own influence. Finally, participants will explore a variety of techniques to persuade others in written proposals, formal presentations, and face-to-face conversations.
Objective
- Understand the relationship between power, influence, and persuasion
- Understand a variety of fundamental principles of persuasion and compliance
- Determine the types of power and influence you have and how to get more
- Create a powerful first impression of your choosing
- Develop a clear, compelling, and persuasive message
- Increase your confidence and credibility
- Frame alternatives to get the results you want
- Harness the power of words, pictures, and stories to be more persuasive
- Unleash your passion and your inner voice
- Master a variety of techniques to persuade others in everyday situations
Outline
Introduction
Power, influence, and persuasion
Ten magic keys of persuasion
Walk the Walk
Managing your first impression
Your appearance
Your voice
Your personal brand
Projecting confidence
What's your story?
Talk the Talk
Persuasive words
Magic words
Power words
Active voice
Spin
Developing Your Message
Who is your target?
Birds of a feather: four social styles
Elements of a persuasive message
Character, logic, and emotion
Charisma and presence
Changing minds: developing a campaign
An Arsenal of Persuasion Techniques
Reciprocation
Commitment and consistency
Social proof
Liking
Authority
Scarcity
Priming
Framing and influencing choices
Contrast
Anchors
The Yesable Proposition
Your Action Plan
Power, influence, and persuasion
Ten magic keys of persuasion
Walk the Walk
Managing your first impression
Your appearance
Your voice
Your personal brand
Projecting confidence
What's your story?
Talk the Talk
Persuasive words
Magic words
Power words
Active voice
Spin
Developing Your Message
Who is your target?
Birds of a feather: four social styles
Elements of a persuasive message
Character, logic, and emotion
Charisma and presence
Changing minds: developing a campaign
An Arsenal of Persuasion Techniques
Reciprocation
Commitment and consistency
Social proof
Liking
Authority
Scarcity
Priming
Framing and influencing choices
Contrast
Anchors
The Yesable Proposition
Your Action Plan
Who should attend
Managers, supervisors, department heads, team leaders, C-level executives, lawyers, government officials, sales professionals, business development executives, entrepreneurs, lecturers, customer service staff, administrative staff, and others who wish to more influential and persuasive.
Methodology
- Presentation and discussion
- Demonstrations
- Interactive sessions
- Role plays
- Videos
Profile of David Goldwich
David is a "reformed" lawyer who is committed to helping people get what they want by teaching them how to play the negotiation game and be assertive, compelling, persuasive communicators. Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999.
David has MBA and JD degrees from accredited and respected bricks-and-mortar universities. He practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. David is trained as a mediator and has managed small businesses as well.
Recognizing that lawyers perpetuate rather than solve problems, David began lecturing and training in 1995. He has taught at the tertiary level in the USA and in Singapore. As a trainer, David applies the "80/20 Rule" by identifying the few critical tools necessary for the greatest improvement and presenting them in a form that is easy to learn and simple to use. An engaging and award-winning speaker, David uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. David is the author of four books and numerous articles in his field of expertise.
Some of David's recent projects in the region include Allianz Insurance Management Asia Pacific, American Express, Citibank, Caterpillar, Siemens, Singapore Technologies, Panalpina World Transport, BP, Shell, Petronas, Singapore Refining Company, Deutsche Bank, Amtek Engineering, BHP Billiton, Carl Zeiss, Cold Storage, Mitsui Chemicals, Chevron Phillips Chemicals, General Mills, Boston Scientific, Republic of Singapore Navy, Land Transport Authority, IRAS and Ministry of Foreign Affairs
