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Language of Influence for Impactful Workplace Presentations
HARNESSING THE POWER OF RHETORIC AND LINGUISTIC TOOL FOR POWERFUL PRESENTATIONS
"You’ve a way with words!" Do you often say (or think) that of people who are great at expressing their thoughts and ideas?
Is being good with words nature or nurture? Nature does play a part, but studying the history of great orators have shown that this skill can indeed be nurtured. From Ancient Greece to the late 19th century, Rhetoric has been a central part of Western education.
Philosophers like Aristotle has been using it as an art form, to train writers and speakers to develop persuasive speeches.
Times have changed, and our modes of communication has expanded beyond just writing and speaking, into social media and instant messaging. However, this explosion in communication medium has only magnified, not diminished the power of words in professional and day-to-day communication.
In this workshop, Coen Tan will share with you how to use the Language of Influence, how to craft your speeches, construct your arguments, and use words and rhetorical device to impact your audiences logically, rationally, and move them to take action.
"You’ve a way with words!" Do you often say (or think) that of people who are great at expressing their thoughts and ideas?
Is being good with words nature or nurture? Nature does play a part, but studying the history of great orators have shown that this skill can indeed be nurtured. From Ancient Greece to the late 19th century, Rhetoric has been a central part of Western education.
Philosophers like Aristotle has been using it as an art form, to train writers and speakers to develop persuasive speeches.
Times have changed, and our modes of communication has expanded beyond just writing and speaking, into social media and instant messaging. However, this explosion in communication medium has only magnified, not diminished the power of words in professional and day-to-day communication.
In this workshop, Coen Tan will share with you how to use the Language of Influence, how to craft your speeches, construct your arguments, and use words and rhetorical device to impact your audiences logically, rationally, and move them to take action.
Objective
After attending this program, you will be able to:
- Demonstrate your prowess of the spoken English language so that your audience will automatically see you as a credible expert
- Understand and apply audience psychology to craft speeches in a way that can persuade and inspire your audience
- Understand the science behind the words we use, and how we can craft our messages in ways that are more impactful
- Elegantly use rhetorical devices in your speeches to add impact to your message, and come across as highly credible
Outline
Crafting Persuasive Speeches
Understanding Language of Influence
Using Language and Rhetorical Devices in your Speeches
- Apply powerful tips and techniques to help you get into the minds of your audience, appeal to their higher motives and purposes
- Understand the psychology of influence, and craft your presentations to sell your ideas effectively
- Apply a simple structure for writing persuasive presentations so that your presentation will not only inform the audience, but also get them to take action
Understanding Language of Influence
- Understand the importance of language patterns on the psychology of the audience
- Use simple, easy-to-understand, yet powerful phrases and words so that your presentations are impactful
- Avoid overuse of jargon in your speech
- Apply simple language patterns to craft and strategize your presentation for maximum impact
Using Language and Rhetorical Devices in your Speeches
- Incorporate rhetorical devices and descriptive language to add impact to their spoken communications
- Avoid the common errors (grammatical, pronunciation) made by speakers (especially local speakers) in their spoken communications.
Who should attend
- People who make presentations, especially to a highly educated, sophisticated audience
- People who make sales presentations, or present proposals, and have to get buy-in from stakeholders
Profile of Coen Tan
CSP, Global Speaker and Coach, Keynote Speaker, Podcast Host, Certified NLP, MBTI and Enneagram
Helping the Voiceless find their True Voice One Story at a Time. Coaching Business Leaders to Inspire and Lead through Magnetic Stories, Host of "The WholeHearted Podcast."
A keynote speaker, high-impact trainer, coach and strategic communications consultant, Coen has spoken to and trained over 42,000 individuals and professionals in Singapore, China, Taiwan, India, Sri Lanka, Nepal, U.S.A., Canada, Thailand, Malaysia, Indonesia and Philippines. His clients come from various sectors, such as Pharmaceuticals, FinTech, Banks, FMCG, Chemicals and Government Organizations, with notable names such as PayPal, American Express, Citibank, Bank of Julius Baer, Siemens Healthineers, Danone, Nestle, Prudential, AIA, AXA, Zurich Insurance, Roche, Merck, AstraZeneca amongst others.
- holds a Bachelor’s Degree in Human Resource Consulting,
- Advanced Certificate in Training and Assessment (ACTA)
- a certified NLP Practitioner
- a certified Enneagram Practitioner
- an accredited MBTI Personality Profiling Practitioner
- a Certified Organization Culture Transformation Practitioner
- achieved the Gold-Distinction Award (Speaking in Public) by the London Academy of Music and Dramatic Arts (LAMDA).
- a Certified Speaking Professional (CSP) by the National Speakers Association (NSA)
