Synopsis: Persuasion is a powerful tool in various aspects of life, from negotiations and sales to everyday interactions. This workshop uncovers the hidden psychological principles behind persuasion, equipping participants with the knowledge and skills to influence others effectively. Through interactive discussions, case studies, and practical exercises, attendees will explore the psychology of persuasion and learn how to apply these insights ethically and persuasively in their personal and professional lives.

Objective

1. Understand the psychological principles that underpin effective persuasion.

2. Explore different persuasion techniques and their applications in various contexts.

3. Learn how to build rapport and trust to enhance persuasive communication.

4. Discover strategies for overcoming resistance and objections in persuasive efforts.

5. Develop ethical persuasion skills that prioritize mutual benefit and long-term relationships.

6. Gain practical experience through role-plays and real-life simulations to reinforce learning.

Outline

I. Introduction to the Psychology of Persuasion
A. Overview of workshop objectives and agenda
B. Importance of understanding psychology in persuasive communication

II. Psychological Principles of Persuasion
A. Reciprocity: The power of giving and receiving
B. Social proof: Leveraging social influence for persuasion
C. Authority: Establishing credibility and expertise
D. Liking: Building rapport and connection
E. Scarcity: Creating urgency and desire

III. Persuasion Techniques and Applications
A. Framing: Shaping perceptions and decision-making
B. Consistency: Harnessing the power of commitment
C. Anchoring: Influencing judgments through reference points
D. Contrast principle: Maximizing persuasive impact through comparison

IV. Building Rapport and Trust
A. Strategies for establishing rapport and connection with others
B. Enhancing trust through authenticity and empathy

V. Overcoming Resistance and Objections
A. Understanding common sources of resistance to persuasion
B. Techniques for addressing objections and mitigating resistance

VI. Ethical Persuasion Practices
A. Balancing persuasion with ethical considerations and respect for others
B. Long-term relationship building vs. short-term gains

VII. Practical Application and Role-Playing
A. Interactive exercises and role-plays to practice persuasion techniques
B. Feedback and reflection on persuasive communication skills

VIII. Conclusion and Action Planning
A. Summary of key insights and takeaways from the workshop
B. Action planning for implementing learned strategies in real-life situations

Methodology

This workshop provides participants with a deep understanding of the psychology behind persuasion and equips them with practical skills to influence others effectively while maintaining ethical standards. By mastering the secrets of persuasion, attendees will enhance their ability to achieve their goals and navigate interpersonal interactions with confidence and integrity.

Dr. Richard Lim's Profile

Director, Southeast Asia, Professional School of Psychology, California, USA

Clinical Supervisor, American Psychological Association (APA), Singapore Association for Counselling (SAC)

Professional Member, American Group Psychotherapy Association (AGPA)

Professional Member, Singapore Psychological Society (SPS)

Doctorate, PsyD, Clinical Psychology, Professional School of Psychology, California

Master in Social Science in Counselling, University of South Australia

Graduate Diploma in Psychotherapy, Graduate School of Medical Studies, National University of Singapore

Bachelor in Arts and Social Science (HONS), National University of Singapore

Accredited Training Consultant, Legacy Leadership, Texas, USA

Accredited Consultant Trainer, Coach-based Consulting, Santa Fe Center, USA
Advanced training in Mindfulness, Psychodrama, Couple Therapy & Narrative Therapy

Richard focuses his professional consultancy on leadership development and organization coaching. He has worked with groups of leadership staff from multi-national companies like Coca Cola, Microsoft, PriceWaterhouseCooper, Shell, Lucent Technologies, Motorola, Barclays Capital, National Panasonic, Fujitsu, Courts, PSA, Continental Auto; International agencies like YMCA, Outward Bounds and World Vision; local government organizations and community institutions such as State Court, NIE, Ministry of Health, Ministry of Trade & Industry, National Environment Agency, National Council of Social Services, Singapore Sports Council, People’s Association, National Centre for Leadership Institute.

Richard works actively with parents of diverse professional backgrounds in Singapore and Jakarta for more than 15 years. As a Clinical Psychologist and Psychotherapist, he is appointed by the Ministry of Social & Family Development and Ministry of Education in Singapore to train both parents and teachers in matter of child, family and education development. Richard was tasked by the Singapore government to oversee various youth projects in Singapore tackling issues on adolescent relationship and sexuality. These were successfully carried out from 2007 till 2014. Richard was also actively managing young adult relationship concerns in Singapore supported by the Social Development Unit under Prime Minister Office. Currently, Richard is the Consultant Psychologist to oversee and train government officials on resilience and wellness with both public and private sector organizations. In the earlier part of Richard’s career, he was a diplomat analyst of Singapore with extensive travels round the world to manage foreign affairs matters.

Richard collaborates with prominent universities in Singapore like NUS and Nanyang Technological University (NTU) in training and supervising graduate students and alumni professionals in the application of behaviour science in organizations and the community. Richard was an Adjunct Lecturer at Nanyang Technological University (NTU), Nanyang Business School on management and leadership.

Richard has written professionally for various educational and organizational development projects. Richard has given frequent media interviews on his specialty to Jakarta Now, What’s New Jakarta, The Straits Time, FM93.8Live, Japanese TV, Taiwanese TV and European media programs.