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LinkedIn Marketing & Sales for SME Business Owners

Embark on a comprehensive journey of professional growth with our full-day program, "LinkedIn Branding Fundamentals." Designed to empower you with essential skills and strategies, this transformative experience is divided into four dynamic modules: profile optimization, connection
strategy, content creation, and community engagement. Through expert guidance and hands-on activities, you'll learn how to revamp your LinkedIn profile, build a strategic network, craft compelling content, and engage with your audience effectively. By the end of the program, you'll emerge equipped with the tools and confidence to elevate your online presence, expand your opportunities, and achieve your professional goals.

In this LinkedIn workshop, participants will discover:

• Strategies to effectively engage CEOs, Managing Directors, Vice Presidents, Managers, and other senior decision-makers.
• Techniques to influence entire buying committees across large and small corporations.
• Proven social selling methods to captivate decision-makers and cultivate a following of highnet-worth professionals.
• Tactics to establish brand authority and capture the attention of the target audience on LinkedIn.
• Advanced targeting techniques for precise buyer outreach.
• Setting up compelling personal and business profiles to attract the desired audience.
• Distinguishing between LinkedIn Sales and Marketing and determining their relevance to the current business.
• Harnessing the power of LinkedIn's search engine to pinpoint ideal prospects.
• Implementing content marketing strategies on LinkedIn to outperform competitors and enhance visibility.
• Understanding the updated LinkedIn algorithm and current marketing best practices.

Objective

Upon completion of the class, participants will be equipped to:

• Craft LinkedIn profiles that resonate with the target audience.
• Evaluate the necessity of LinkedIn and select appropriate solutions for their business.
• Develop comprehensive B2B account plans and strategies.
• Master the skills and techniques of social selling.
• Create compelling value propositions tailored to prospects.
• Design effective sales cadences to boost response rates.
• Establish standout company pages on LinkedIn.
• Execute advertising campaigns on LinkedIn.
• Develop content marketing plans to bolster authority, credibility, and trust on LinkedIn.

Outline

Module 1: Revamp LinkedIn Profile

• Crafting a compelling headline and summary to grab attention
• Optimising profile photo and banner image for professionalism and branding
• Enhancing work experience and skills sections for credibility
• Utilising multimedia elements like videos and presentations to showcase expertise
• Incorporating relevant keywords for search optimisation

Module 2: Connection Request Strategy

• Understanding the importance of targeted connections
• Crafting personalised connection requests that stand out
• Leveraging mutual connections and shared interests
• Utilising LinkedIn search filters to find ideal connections
• Strategies for engaging with new connections and building relationships

Module 3: Content Creation Strategy

• Identifying content topics that resonate with the target audience
• Developing a content calendar for consistent posting
• Crafting engaging and shareable content formats, such as articles, posts, and videos
• Utilising hashtags and tagging to increase visibility
• Analysing content performance and making adjustments based on insights

Module 4: Community Engagement Strategy

• Initiating and contributing to discussions to establish authority
• Building and nurturing relationships with group members
• Leveraging LinkedIn events for networking and visibility
• Engaging with comments and messages to foster connections and conversations

Who should attend

The course would be beneficial for SME Owners, Marketing Managers/Executives, Sales Managers/Representatives, Entrepreneurs, Freelancers/Consultants, Marketing and Sales Professionals in Transition and Anyone Interested in LinkedIn Marketing and Sales. Even if someone doesn't fit into the above categories but has an interest in utilizing LinkedIn for marketing and sales purposes, they can still attend this course to gain valuable knowledge and skills.

Profile of Vivek Iyyani

VIVEK IYYANI is Founder at Millennial Minds Pte Ltd, a content marketing agency focused on Millennials and Gen Zs. He is an Award-Winning Author of 4 books, Empowering Millennials,
Engaging Millennials, The Millennial Leader and Marketing to Millennials . He has been featured on regional media such as CNBC, Channel NewsAsia and in MySingaporeStory covered by National
Integration Council (Prime Minister's Office). He works with large organisations to build a Zillennial-Friendly Employer Brand as well as with Institutes of Higher Learning to impart the future-ready skills for the workplace to the next generation. In his free time, Vivek works with youths and helps them to identify their Ikigai so that they can have a purposeful and passionate career.