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Grow Your Business Using Digital Marketing Strategies
With an increasing number of people spending their time online, every company should have an online presence, leveraging effectively on digital marketing opportunities
Digital Marketing is set of techniques and technologies used to promote brands, products and services to customers over a range of online channels to achieve overall marketing goals. Digital Marketing also allows for more precise and cost efficient customer targeting on a wider scale.
This intensive 2-day Digital Marketing course covers winning concepts, frameworks, techniques and using digital marketing strategies including creating a web presence, optimizing content for search engines using social media platforms, carrying out online marketing campaign, monitoring and improving campaign using analytics.
Digital Marketing is set of techniques and technologies used to promote brands, products and services to customers over a range of online channels to achieve overall marketing goals. Digital Marketing also allows for more precise and cost efficient customer targeting on a wider scale.
This intensive 2-day Digital Marketing course covers winning concepts, frameworks, techniques and using digital marketing strategies including creating a web presence, optimizing content for search engines using social media platforms, carrying out online marketing campaign, monitoring and improving campaign using analytics.
Objective
Upon competition of this workshop, the participants will be able to
- Understand key concept of digital marketing
- Identify various web presence options, selection of keywords for search engine optimisation
- Understand how effective social media management, assists lead generation and marketing promotion
- Apply the techniques for various social media platforms for increase sales revenue
- Understand different options for online marketing and advertising, include search engine marketing, e-mail and mobile marketing
- Understand and use analytics services to monitor and improve campaigns
Outline
- Overview of Digital Marketing
- Digital Marketing Strategy Considerations
- Explore various Content Management Systems
- Search Engine Optimisation
- Search Engine Marketing
- Create Social Media Business Profile
- Learn various social media marketing campaigns
- Explore methods for Social Media Management Services
- Learn the latest AI tools for content & video marketing
- Learn to create QR code for lead generation & branding
- Key Online Influencers, Referral Marketing to increase sales
- Creating & Managing E-Mail Campaigns
- Mobile Marketing Considerations
- Understand how Google Analytics works
Who should attend
Entrepreneurs, Marketing Executives, Marketing Managers, and Business Owners, Developer & Property Agents, HODs (Sales, Marketing, Supply Chain, Logistics & Finance) and for anyone who wants to learn Digital Marketing and develop effective campaign to generate leads and increase revenue
Methodology
Lecture, presentation, demonstration, Q&A sessions, practical hand-on activities, group discussion and feedback to maximum the participants’ learning abilities
Profile of Paul Lim
Paul Lim is a digital marketing strategist, entrepreneur, speaker, and author as well as an adjunct MBA Faculty teaching digital marketing at three business schools in Geneva, London, and Zurich.
Paul is an experienced trainer in adult learning with recognized qualification from ACTA, ICDL, META, and NLP & Google Digital. He was conferred AEP-AAE status by SkillsFuture Singapore
Paul has trained over 2576 trainees, 71 companies in the areas of meta-marketing, affiliate marketing, digital marketing, social media and online online campaign management.
Paul was an entrepreneur who managed a marketing agency specialise in website development and Google marketing. He was appointed judge for Singapore Website Awards 2017, and his industry insight was featured on Myanmar, Nigeria and Singapore news media and magazines.
Paul is the author of Marketing for a Digital World & The Ultimate 247 Online ATM and a contributing author to several bestseller titles.
