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Using Google Analytics to Shape Your Marketing Strategy
Transform Data into Actionable Insights
In an increasingly competitive, fast-changing digital economy, companies and individuals must be able to leverage the power of data. This intensive two-day Google Analytics training equips learners and their team with the skill set to target audiences and develop data-driven online strategies. One of the world's most widely used platforms, Google Analytics allows users to measure performance, track user interaction, and create reports, simplifying decision making, and planning. This workshop will enable participants to use data to create a remarkable experience for their customers.
Pre-requisites
Basic computer knowledge. Prior knowledge in Google Analytics will not be required. Participants are required to bring their laptops for the practical hands-on portions of the course, though.
In an increasingly competitive, fast-changing digital economy, companies and individuals must be able to leverage the power of data. This intensive two-day Google Analytics training equips learners and their team with the skill set to target audiences and develop data-driven online strategies. One of the world's most widely used platforms, Google Analytics allows users to measure performance, track user interaction, and create reports, simplifying decision making, and planning. This workshop will enable participants to use data to create a remarkable experience for their customers.
Pre-requisites
Basic computer knowledge. Prior knowledge in Google Analytics will not be required. Participants are required to bring their laptops for the practical hands-on portions of the course, though.
Objective
In this course, you will learn:
- how to use Google Analytics for your website;
- the most important Google Analytics terminology;
- how to identify the metrics that matter to your business and measure these in Google Analytics;
- how to gain insights from standard reports;
- how to set up Goals and Ecommerce tracking;
- how to set up Filters for clean data;
- how to measure visitors’ engagement;
- how to use Google Analytics to improve advertising & marketing ROI;
- how to integrate insights with Search Engine Marketing;
- how to apply Advanced Segments and create Custom Reports;
- how to use Multi-Channel Funnels and Model Comparison Tool;
- And much more
Outline
Day 1
1. Introduction to Google Analytics
2. Audience Reports
3. Acquisition Reports
4. Behavior Reports
5. Conversions Reports
6. Real-Time Reports
Day 2
1. Advanced Reporting
2. Ecommerce Tracking
3. User Behavior Analysis
4. Marketing Channel Performance Evaluation
5. Google Tag Manager
1. Introduction to Google Analytics
- What is Google Analytics?
- Limitations of Google Analytics
- Google Analytics Key Terminology
- Setting Up Google Analytics
- User Management
- Optimizing Admin Settings
- Goal Tracking
- Linking Search Console and Google Ads
2. Audience Reports
- Understanding Audience Reports
3. Acquisition Reports
- Understanding Acquisition Reports
4. Behavior Reports
- Understanding Behavior Reports
5. Conversions Reports
- Understanding Conversions Reports
6. Real-Time Reports
- Understanding Real-Time Reports
Day 2
1. Advanced Reporting
- Segments
- Content Grouping
- Custom Dimensions & Metrics
- Custom Reports
- Filters
2. Ecommerce Tracking
- Standard Ecommerce
- Enhanced Ecommerce
3. User Behavior Analysis
- Users Flow Report
- User Explorer Report
4. Marketing Channel Performance Evaluation
- Attribution Modeling
- Multi-Channel Funnels Reports
5. Google Tag Manager
- Introduction to Google Tag Manager
- Deploy Google Analytics with Tag Manager
Who should attend
This course is intended for employees in performance marketing companies, project and team managers, marketing strategists, traditional marketers transitioning to digital marketers, SME owners, and any individuals with an interest in digital and web analytics.
Profile of Gavin Choo
Gavin Choo is an experienced Digital Marketing practitioner, with 13+ years of experience working in the Marketing & Advertising industry in various roles such as Sales, Marketing, and Business Development, plus 5+ years of experience in Professional Training and Coaching. He is also a Singapore WSQ ACTA certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns.
He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads Video Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Digital Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.
As a Digital Marketing authority, he uses his expertise to train and upskill professionals to become experts in Social Media Marketing, PPC, and SEO among many others, whilst giving back. At present, he delivers training/workshops for/on behalf of some training providers in Singapore.
He is also the co-founder and Managing Partner of a full-service digital agency that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. Over the years, he has had the pleasure of working with some truly outstanding brands, companies, and organizations such as Wachsman, ST Synthesis, Ministry of Education, NetLink Trust, Amore Fitness, Agency for Integrated Care, Association of Small and Medium Enterprises, among many others.
