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Impactful Sales Presentations that Keep Deals Coming!

Formal and informal presentation skills can lead to potential business opportunities. In the new digital age, presentations no longer are confined in a meeting room setting with PowerPoint presentation.

The effective presentation also goes beyond body language, facial expression, intonation, graphics and content. It encompasses the precise delivery of structured and unstructured content in a natural yet strategic approach to drive business objectives.

Sales presentations can make or break a deal. If we do not address the customer's expectations, we will lose them. At times, it is also a teamwork effort to leverage on various team players to deliver a lasting and purposeful presentation to uncover, moot and close a deal.

Objective

This course enables participants to be strategic in the presentation approach, to make an impactful presentation that appeals, cast vision, tells stories, engages conversations, triggers thoughts and leads to closing deals.

Outline

The course covers the following:

• Explore various presentation tools
• Set a clear framework
• Create an impactful start
• Present with confidence and conviction
• Garner customer’s buy-in
• Drive desired responses and sales outcome

Who should attend

Methodology

Profile of Christina Tan

Christina Tan has been a sales professional for more than 25 years, with 10 years of sales management experience. She has diverse exposure as Sales and Business Development Director, Product Manager and Consultant spanning across world class multi-national companies, local multi-nationals, SMEs and government trade agencies.

Applying a successful proven methodology, Christina acquired close to 100 clients including Fortune 500 clients, government agencies and local large and medium enterprises. These customers include real estate, healthcare, home team, education, telecommunication and manufacturing sectors. She had contributed in contracts of over $100m and sustainable pipeline of multi-million-dollar for key accounts 3 years ahead. She created legacy deals for pioneering world class technologies, breaking into green field markets from scratch to million-dollar markets. In her consulting role with Singapore trade agencies, she had assisted SMEs in business, productivity and quality improvement national programme committees and winning Star Awards.

In her management role, Christina has systematically trained sales teams to drive sales results through coaching and mentoring. Her transferable skill sets such as networking, authentic customer and partner relationship building, strategic thinking, customer service excellence, positive mindset and personal branding are applicable to all sectors at various stages of professional growth. Her passion and commitment to sales success motivated her to start Sales Symphony to train and coach aspiring start-ups, entrepreneurs and sales professionals to succeed in their business.

She graduated with Bachelor of Engineering in Electrical and Electronics (2nd Class Honours) from Nanyang Technological University and was awarded Graduate Diploma in Marketing (Silver Medal Award) from the Marketing Institute of Singapore as the top student. She was also top achiever in Integrated Productivity Improvement KAIZEN Course organized by Asian Productivity Organisation conducted in Japan.

Companies that she had worked in included SMEs, MTI Agencies now Enterprise Singapore, MNCs and large GLCs. Her vast exposure provides good understanding of various business contexts to contribute to organisation sales force and sales individuals, with key sectors.

To date, she has trained and coached hundreds of entrepreneurs, sales leaders and professionals, ranging from financial services industries, IT, direct sales, education, manufacturing and others to achieve increased sales results.