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Advanced Content and Video Marketing Masterclass

Comprehensive Workshop For Developing Content Marketing Capabilities

Specially Designed For Social Media Specialists, Internet Marketers and Marketing Executives

In this workshop, you will learn a series of content marketing strategies to help you continuously generate powerful content that can capture the attention of the audience.

This workshop equips you to become a content marketing strategist in your organization. It is designed for marketing teams in large organizations, and also suitable for small businesses and entrepreneurs.

This hands-on workshop will introduce you to a plethora of skillsets: learn how to write in a way that engages the audience, creative methods of generating compelling content, different types of content you can use in your campaigns, and adopt powerful video marketing strategies to garner audience attention generate profits online.

In short, you will get to experience an advanced perspective on what it takes to excel as a content marketing strategist. This course is structured using spiral learning and social learning methodologies, and embedded with case studies, facilitation, games, role play, and experiential learning systems.

You will get to learn from an experienced digital transformation expert who has scaled businesses to 6-figures and more in annual income. He was a national public speaking champion, and who have coached top corporate leaders and executives in over 40 countries. Therefore, this workshop is designed to give your great exposure for enhanced performance.

Objective

This workshop is split into seven major objectives:

1. Understand the principles of planning content marketing campaigns
2. Learn how to conduct effective research to generate relevant content
3. Learn how to launch different types of compelling content
4. Transform your articles through engaging headlines and writing techniques
5. Become knowledgeable with different kinds of funnels
6. Apply video marketing strategies to achieve various objectives
7. Bonus: Construct your first landing page

Outline

Segment 1: Content Marketing Planning

1. Learn about organizational content marketing frameworks
2. Learn how to find your perfect niche and your unique voice
3. Learn to craft precise buyer persona for targeted content
4. Content marketing resources and human capital management

Segment 2: Content Marketing Research

1. Analyze the content marketing strategies of your competitors
2. Conduct comprehensive keyword research
3. Understand customer share of voice
4. Understand and conduct effective sentiment analysis
5. Generate buyer personal through effective audience analysis

Segment 3: Content Marketing for Social Media

1. Learn to use different types of Social Media Content to achieve different marketing objectives
2. Use Content Scheduling Tools to promote content
3. Learn content-creation strategies to generate engaging content
4. Learn content curation techniques to compliment your existing content
5. Proven Headline techniques to generate captivating headlines
6. Article-writing techniques to generate amazing content to wow your readers
7. Learn how to use pictures to drive engagement and conversion

Segment 4: Landing Pages and Funnel Strategies

1. Learn to design your perfect lead magnet
2. Create landing pages that converts successfully
3. Learn different types of funnel marketing strategies
4. Case Studies on Funnel Marketing Applications
5. Tools to build landing pages and funnels
6. Optional: Build your landing page practical exercise

Segment 5: Video Marketing Strategies

1. Why Video Marketing is a must-have
2. Video Marketing tools you can use to create videos
3. Facebook Live content marketing techniques
4. Build communities through Facebook Groups
5. Basics of email marketing campaigns

Optional Segment: Construct Your Landing Page (Optional)

1. Build your landing page practical exercise
2. Hands-on practice for funnel building

Who should attend

Internet marketers, social media specialists, internet campaign strategist, executives supporting social media marketing functions, entrepreneurs, and people who want to

1. Learn a lifelong skill
2. Become an effective internet marketer
3. Demonstrate internet marketing competencies
4. Enhance performance in the workplace
5. Build multiple streams of income for their organization
6. Grow the brand reputation for their organization
7. Enhance the reach, impressions and influence of social media assets

Methodology

The workshop will also be conducted in an interactive manner, infused with practical exercises, and embedded in spiral learning curriculum design methodology and in-class social learning systems. This allows for maximum engagement with students throughout the lesson.

Modes of instruction include:

1. Case Studies
2. Discussions
3. Facilitations
4. Fun Quizzes
5. Pair Work
6. Group Work
7. Stimulative Games

Profile of Dr. Tan Kwan Hong

• International Speaker to 420,000+ People from 800+ Organizations in 40+ Countries
• Singapore Champion Public Speaker For 2017, 2-Time Singapore First Runner-Up
• PhD, MSc (Finance), MSc (HR), M.Ed., MMTM, MIT, MPM, PGDBA, GDTD, SDBA, BSc. (Economics), Distinguished Toastmaster (DTM)
• ACTA Certified, MOE accredited, Google Certified Educator, Microsoft Education Expert Award Winner

Kwan Hong is passionate in helping professionals attain mastery in public speaking, personal peak performance and career growth. His highly rated workshops include: public speaking, business negotiation, interview skills, resume and cover letter writing, essential business etiquette, and finding your career passion.

With 12 years of training experience, Kwan Hong has personally conducted workshops or given speeches to over 200,000 people, 550 organizations and schools, in 15 countries. His clients include A*Star, AIA Singapore, AON Singapore, Alexandra Health, Citibank, DSTA, Ministry of Education (Singapore), Ministry of Foreign Affairs (Vietnam), Land Transport Authority (LTA), Halogen Foundation, People’s Association, Wimberly Allison Tong & Goo (WATG), and the Young Men’s Christian Association.

Kwan Hong has been hired by organisations to coach their C-Suite Executives, Vice-Presidents, and Directors. He has also conducted group and individual coaching sessions for sales executives, negotiators, spokespersons, media relations executives and young professionals. Kwan Hong has also trained participants for international debate and public speaking competitions.

In 2017, Kwan Hong came out tops over 5000 contestants to become the Singapore Public Speaking Champion, awarded by Toastmasters International. He was ranked 2nd in Singapore for the Evaluation Speech Contest in 2016 and 2017. He was ranked top 7 in Singapore and Thailand in 2013. He was also awarded the Distinguished Toastmasters (DTM) title, the greatest honour that can be earned by a member of Toastmasters International, achieved by less than 1% out of 350,000+ members globally.

Kwan Hong has a PhD, 3 Masters degrees, and 3 Graduate Diplomas. He is also certified in high performance tools, such as Strong Interest Inventory, DISC, Enneagram, NLP, and Transformation Coaching.