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Marketing to Millennials: How to develop a brand presence among the biggest generation of consumers
Millennials—individuals between the ages of 18-35—are the largest buying segment in the economy. In this course, learn what this generation actually values, and how to leverage proven marketing strategies to effectively target this powerful audience. Millennial marketing expert Vivek Iyyani kicks off the course by explaining who millennials are and debunking common millennial stereotypes. Vivek offers specific tactics that you can use to optimize your organization's digital and social presence, and shares strategies for upping your content marketing efforts to inspire and engage consumers. To wrap up, he covers influencer marketing—including how to find the right influencer for your business—and goes over fundamental social media marketing concepts.
Objective
- How Marketing Theory has changed with the rise of the digital age
- How your Millennial consumers differ from consumers of other generational cohorts (and also how we're the same)
- How to drive targeted marketing toward Millennial consumers and, most importantly
- Why Millennial consumers ARE THE ONES YOU WANT to have buying your products
Outline
AM session
PM session
- 10 Spokes - Game on Perception
- Different generations at the workforce
- What defines a generation
- Introduction on Marketing
- Their Background
- Their Characteristics
- Their Consumer Profile
- Traditional Vs Digital Methods of Marketing
- The Zero Moment of Truth
- The importance of Content Marketing
- The 7-4-11 Concept
PM session
- How to use content marketing to your advantage
- How to develop your brand story
- How to be everywhere as a Brand
- How to leverage Social Media to your advantage
- How to reach the Millennials specifically through social Media
- Common mistakes to avoid when marketing to Millennials
- Developing a marketing plan and framework
- Recap and Reflection
Who should attend
- Marketing Managers
- Business Owners
- Entrepreneurs
- Business Development Managers
Profile of Vivek Iyyani
Vivek Iyyani has addressed more than 25,000 men and women on the subject of leadership, motivation and peak performance. He has given more than five hundred talks and seminars over his ten years in this industry in countries such as Singapore, Malaysia, Philippines and India.
VIVEK IYYANI helps organisations prepare for the future and he believes the future is Millennial. He trains Leaders to understand the Millennial generation better so that they can work productively in intergenerational teams, leveraging on one another’s strengths.
Vivek works with business owners and directors from a wide range of industries to identify their 'Employer Brand’ to make it Millennial-Friendly. His consultations are based on his extensive research on multiple SMEs, MNCs and Non-Profit Organisations that depend on attracting, recruiting, retaining and engaging Millennial talents. Vivek is also the author of Empowering Millennials: The 5 Step Sequence to design a life of Fun, Freedom & Fortune.
Vivek is a certified Behavioural Psychology Specialist. He has furthered his study in this area with certifications in Neuro-Linguistic Programming (NLP) and Personality Profiling such as the MBTI and TetraMap
