| Event Profile | |
| Class/ Online | Classroom |
| Date | March 28, 2019 |
| Time | 9:00am to 5:00pm |
| Venue | Mandarin Orchard Singapore 333 Orchard Road Singapore 238867 |
| Fee | 7% GST will apply SGD 500.003 & above: SGD480.00 each For Member SGD 475 3 & above: SGD456 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Trainer | |
| Activity | |
Today, email still remains a highly effective and relevant channel, delivering the highest ROI of all marketing channels. When done right, emails are a very cost-effective way to reach and communicate with your target segment.
However, in this noisy marketing world, getting your audience to open, read and click through an email is proving to be more and more challenging. Crafting effective emails can be quite tricky given today’s savvy and smart customers who shun typical marketing emails.
This course covers new techniques, tips and tricks to craft highly effective emails that consistently deliver high open rates, help nurture leads and drive conversions. From clever subject lines to non ‘salesy’ sign-offs, participants will get the essentials to crafting that perfect email every time, with sharp copywriting that truly connects and resonates with the reader and compels them to take action
As a bonus, participants also get an overview of email automation software and how to decipher and effectively use email analytics.
However, in this noisy marketing world, getting your audience to open, read and click through an email is proving to be more and more challenging. Crafting effective emails can be quite tricky given today’s savvy and smart customers who shun typical marketing emails.
This course covers new techniques, tips and tricks to craft highly effective emails that consistently deliver high open rates, help nurture leads and drive conversions. From clever subject lines to non ‘salesy’ sign-offs, participants will get the essentials to crafting that perfect email every time, with sharp copywriting that truly connects and resonates with the reader and compels them to take action
As a bonus, participants also get an overview of email automation software and how to decipher and effectively use email analytics.
Objective
After this course, participants will be able to:
- Understand how email is a powerful way to connect with today’s smart customer
- Understand the current state of digital marketing and what to avoid
- Decipher the customer journey and role of emails in attracting, convincing and converting
- Learn email best practices (goals, personalization, design, relevance and content)
- Learn how to write compelling email copy
- Understand email automation and how to design an email sequence
- Learn to read and effectively use email analytics
Outline
- The power of email as a highly cost-effective marketing channel
- The new digital marketing landscape and challenges
- The customer journey and the role of email
- The 5 email essentials: Goals, personalization, design, relevance and content
- Writing effective email copy that gets read and actioned on
- Email headlines that get read and opened
- The basics of email automation and designing an email sequence using an auto responder
- Email analytics (open rate, CTR, soft and hard bounce, link tracking)
Who should attend
CMO’s, Marketing heads and Marcom executives who are interested in leveraging their email list and delivering higher email ROI for their business. Business owners and founders who need to understand how to effectively do email marketing to get leads and grow their business.
Course requirements
Bring along your laptop as there will be some online exercises. Bring an open mind and be present for an inspirational day with great learning and a bit of fun, that will transform you into a super confident speaker and presenter.
Course requirements
Bring along your laptop as there will be some online exercises. Bring an open mind and be present for an inspirational day with great learning and a bit of fun, that will transform you into a super confident speaker and presenter.
Methodology
A combination of mini-lectures, dynamic presentations, discussions and interactions, as well as immersive hands-on group and individual exercises. All designed to enable participants to internalize the ideas and concepts presented and effectively apply these at their work or business. A workbook will be provided for participants to follow along and make notes.
Speaker Profile
Ashok Miranda is an Author, Business Transformation Architect and founder of Transform and Transcend. Ashok is a much sought-after speaker, consultant and trainer. He is a company culture, branding, marketing and customer experience expert and thought leader. He is regularly invited to speak at major industry conferences and seminars, Singapore’s top universities and at the Singapore Chambers of Commerce. During his 16-year corporate tenure with leading global media companies; Walt Disney Television and Sony Pictures, Ashok has built strong brands across Asia and won several regional and international awards for marketing and branding excellence. He is a Hubspot certified inbound digital marketer.
Ashok's thought-provoking, inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia.
Ashok's thought-provoking, inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia.
