| Event Profile | |
| Class/ Online | Classroom |
| Date | February 25, 2019 |
| Time | 9:00am to 5:00pm |
| Venue | Mandarin Orchard Singapore 333 Orchard Road Singapore 238867 |
| Fee | 7% GST will apply SGD 520.003 & above: SGD500.00 each For Member SGD 494 3 & above: SGD475 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Trainer | |
| Activity | |
Let's face it, without customers you don't have a business! In today's hyper-competitive economy businesses are finding it extremely challenging to attract, convert and retain customers. Having a good product or service simply isn't enough. Your customers are very smart and savvy and hyper researching everything before they spend their money. They are not falling for clever marketing tactics and are not loyal to brands like they used to be.
So how do you win customers and more importantly retain them to grow your business?
This novel workshop gives you new insights and reveals the strategies and secrets to win and retain your customers in the digital age. It empowers businesses to stay relevant, grow and be successful in this hyper-competitive and disruptive economy and sustain their competitive advantage.
So how do you win customers and more importantly retain them to grow your business?
This novel workshop gives you new insights and reveals the strategies and secrets to win and retain your customers in the digital age. It empowers businesses to stay relevant, grow and be successful in this hyper-competitive and disruptive economy and sustain their competitive advantage.
Objective
After attending the course, participants will be able to:
- Understand how customers buy products and services today and what has dramatically changed
- Learn what drives buying intent and how to leverage emotional triggers
- Discover how to create your customer persona and why this changes your business
- Learn to decipher your customer journey and how to deliver 'wow' experiences at every touch point
- Get insider secrets to how successful companies are creating amazing customer experiences today
- Learn how to handle customer complaints and convert complainers into brand ambassadors
- Learn frameworks to deliver ‘wow’ experiences
- How to generate word-of-mouth and create ultra-loyal customers
Outline
- The psychology behind why people buy and true buying intent
- Identifying emotional buying triggers
- Introduction to the Double Delight CX Transformation Blueprint
- Creating deep customer personas with pain points and aspirations
- Culture DNA
- Customer journey and mapping the experience
- The 7 drivers of great customer experience
- Secrets of Disney’s ‘Guestology’ theme park experience
- Delight, Onboarding, Win backs
- Generating word of mouth and creating ultra-loyal customers
- CX metrics, measurement and technology
Who should attend
Business owners, branding, marketing and communication professionals, social media marketers, content creators and corporate executives, who are interested in learning how to build a customer-centric brand that drives business success.
Methodology
A combination of mini-lectures, dynamic presentations, discussions and interactions, as well as immersive hands-on group and individual exercises. All designed to empower participants to internalize the ideas and concepts presented and effectively apply these to their work or business. A workbook will be provided for participants to follow along and make notes.
Course requirements
Your own laptop is required. Bring an open mind and be present for an enlightening day of great inspiration and learning. Be prepared to work on individual and group exercises for a deeper understanding of the subject matter. You’ll be walking away with new ideas and great insights to help transform your brand and grow your business.
Course requirements
Your own laptop is required. Bring an open mind and be present for an enlightening day of great inspiration and learning. Be prepared to work on individual and group exercises for a deeper understanding of the subject matter. You’ll be walking away with new ideas and great insights to help transform your brand and grow your business.
Speaker Profile
Ashok Miranda is an Author, Business Transformation Architect and founder of Transform and Transcend. Ashok is a much sought-after speaker, consultant and trainer. He is a company culture, branding, marketing and customer experience expert and thought leader. He is regularly invited to speak at major industry conferences and seminars, Singapore’s top universities and at the Singapore Chambers of Commerce. During his 16-year corporate tenure with leading global media companies; Walt Disney Television and Sony Pictures, Ashok has built strong brands across Asia and won several regional and international awards for marketing and branding excellence.
Ashok's thought-provoking, inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia.
Ashok's thought-provoking, inspiring and insightful talks, workshops and training programs have sparked change and transformed the mindset of thousands of business leaders, owners, founders and executives across Southeast Asia.
