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    Event Profile
    Class/
    Online
    Classroom
    Date December 05, 2017
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    Fee
    7% GST will apply
    SGD 490.00
    3 & above: SGD470.00 each
    For Member
    SGD 465.5
    3 & above: SGD446.5 each
    NoteTwo tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request.
    Trainer
    Activity
    With the advent of digital media, a lot of communication is happening online. This presents a modern avenue to account executives, sales professionals and marketers to build their personal brand to accelerate the sales process by utilizing social platforms and techniques. Engaging buyers online has become a prerequisite for buyers, and hence modern marketers and professionals should learn this art to shorten sales cycle and improve the bottom-line.
    Objective
    At the end of this course, participants will be able to:
    • Understand how to build their personal brand to attract the right kind of buyers
    • Develop a plan to discover and engage high value connections
    • Create opportunities by using social tools such as LinkedIn and others
    • Learn how to develop their brand in the physical world
    Outline
    • How Social selling is changing the landscape
    • The value of building your personal brand
    • A professionally relevant and engaging LinkedIn profile
    • Creating content to engage your network
    • Social listening to identify trigger events
    • How to do research using LinkedIn
    • How to engage online
    • Best practices
    • Mistakes to avoid
    Who should attend
    This is an introductory course on Social Selling aimed at account managers, sales executives and marketing professionals who want to utilize the power of social channels and digital techniques to make their sales processes more relevant and efficient.
    Swati Joshi's Profile
    Swati Joshi is a speaker, trainer and digital expert. She is the founder and CEO of a digital marketing company which helps businesses to enhance their digital presence, get more traffic, generate leads, convert leads to sales and build brand authority through digital marketing, PR and growth hacking techniques. She is also the author of the Amazon bestselling book on digital marketing: 'Untangling the Web: Developing a Blueprint for Digital Marketing'.

    After graduating as an engineer, Swati worked with some of the largest global corporations where she serving as a business consultant. She has worked across the USA, Europe and Asia to gain invaluable global perspectives on business, brand-building and communications strategy. She has complemented her technical and business background with digital marketing skills from Stanford University. Additionally, she has gained inter-disciplinary skills from prestigious institutions like IDEO (design thinking), Google (analytics) and General Assembly (social media marketing).

    Swati blogs regularly and contribute to publications like The Huffington Post, Executive Lifestyle and others. As a technology and business enthusiast, she is associated with many startups in the thriving entrepreneurial scene of Singapore, and provides guidance and training on digital marketing to several ventures. As a mother and a woman entrepreneur, she works with and helps other dynamic women to succeed by associating with organizations like CRIB Society and Athena Network. She also supports charitable causes like children's education and digital empowerment in her spare time.
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