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    Event Profile
    Class/
    Online
    Classroom
    Date September 12, 2018
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    Fee
    7% GST will apply
    SGD 500.00
    3 & above: SGD480.00 each
    For Member
    SGD 475
    3 & above: SGD456 each
    NoteTwo tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request.
    Trainer
    Activity
    When it comes to persuasion, you can't beat a lawyer. They can make you believe black is white one minute, and white is black the next!

    Most business communications are about persuasion: selling goods and services, tangibles and intangibles, ideas and visions. The ability to influence and persuade others is essential at all levels of the organization.

    In this intensive workshop participants will learn how to influence and persuade people at work and in their personal lives. They will discover how to project a powerful first impression that will impress from the get-go. They will learn to size up their target and craft a clear and concise message to maximize their own influence. Finally, participants will explore a variety of techniques to persuade others in written proposals, formal presentations, and face-to-face conversations.
    Objective
    • Understand the relationship between power, influence, and persuasion
    • Understand a variety of fundamental principles of persuasion and compliance
    • Determine the types of power and influence you have and how to get more
    • Create a powerful first impression of your choosing
    • Develop a clear, compelling, and persuasive message
    • Increase your confidence and credibility
    • Frame alternatives to get the results you want
    • Harness the power of words, pictures, and stories to be more persuasive
    • Unleash your passion and your inner voice
    • Master a variety of techniques to persuade others in everyday situations
    Outline
    Introduction
    Power, influence, and persuasion
    Ten magic keys of persuasion

    Walk the Walk
    Managing your first impression
    Your appearance
    Your voice
    Your personal brand
    Projecting confidence
    What's your story?

    Talk the Talk
    Persuasive words
    Magic words
    Power words
    Active voice
    Spin

    Developing Your Message
    Who is your target?
    Birds of a feather: four social styles
    Elements of a persuasive message
    Character, logic, and emotion
    Charisma and presence
    Changing minds: developing a campaign

    An Arsenal of Persuasion Techniques
    Reciprocation
    Commitment and consistency
    Social proof
    Liking
    Authority
    Scarcity
    Priming
    Framing and influencing choices
    Contrast
    Anchors
    The Yesable Proposition

    Your Action Plan
    Who should attend
    Managers, supervisors, department heads, team leaders, C-level executives, lawyers, government officials, sales professionals, business development executives, entrepreneurs, lecturers, customer service staff, administrative staff, and others who wish to more influential and persuasive.
    Methodology
    • Presentation and discussion
    • Demonstrations
    • Interactive sessions
    • Role plays
    • Videos
    David Goldwich's Profile
    David is a "reformed" lawyer who is committed to helping people get what they want by teaching them how to play the negotiation game and be assertive, compelling, persuasive communicators. Born and raised in Miami, Florida, USA, David has been living in Singapore and working throughout Asia since 1999.

    David has MBA and JD degrees from accredited and respected bricks-and-mortar universities. He practiced law in the United States for more than ten years, arguing before judges and political, government, and community bodies. He knows how to persuade the toughest audiences. David is trained as a mediator and has managed small businesses as well.

    Recognizing that lawyers perpetuate rather than solve problems, David began lecturing and training in 1995. He has taught at the tertiary level in the USA and in Singapore. As a trainer, David applies the "80/20 Rule" by identifying the few critical tools necessary for the greatest improvement and presenting them in a form that is easy to learn and simple to use. An engaging and award-winning speaker, David uses humor and stories culled from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. David is the author of four books and numerous articles in his field of expertise.

    Some of David's recent projects in the region include Allianz Insurance Management Asia Pacific, American Express, Citibank, Caterpillar, Siemens, Singapore Technologies, Panalpina World Transport, BP, Shell, Petronas, Singapore Refining Company, Deutsche Bank, Amtek Engineering, BHP Billiton, Carl Zeiss, Cold Storage, Mitsui Chemicals, Chevron Phillips Chemicals, General Mills, Boston Scientific, Republic of Singapore Navy, Land Transport Authority, IRAS and Ministry of Foreign Affairs
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