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    Event Profile
    Date Apr 23, 2018
    Time 9:00am to 5:00pm
    Venue Mandarin Orchard Singapore
    333 Orchard Road
    Singapore 238867
    7% GST will apply
    SGD 480.00
    3 & above: SGD450.00 each
    For Member
    SGD 456
    3 & above: SGD427.5 each
    NoteBreakfast, two tea breaks and buffet lunch will be served; complimentary car parking coupon will be provided upon request
    Other Date(s)1) Mar 14, 2019
    2) May 29, 2019
    3) Jul 09, 2019
    4) Sep 12, 2019
    5) Nov 21, 2019
    You may reach us via
    T: (65) 9879 6267
    To register via fax, fill in This Form and fax to (65) 6310 5430.
    This workshop is designed specifically for business professionals to master new and specific techniques that will help sharpen their writing skills. The course will help participants produce a higher standard of reply submissions, and to understand that good writing is, and should not be difficult.

    The course is structured such that participants will learn to adopt an appropriate style, tone and format of writing, express their points coherently, and to consistently produce sharp, focused and concise replies. They will also pick up skills to avoid common writing errors and to write convincingly to sell appease their customers.
    1. Plan and organise their replies.
    2. Express ideas to suit the audience and purpose.
    3. Use specific tools as guidelines for writing.
    4. Identify and avoid the common errors in writing.
    5. Apply the principles in writing business correspondence.
    6. Reply to complaint letters.
    7. Use the right tone and style in writing.
    Basic Elements in Business Writing
    • Fundamentals of good business writing—old fashioned language VS modern day business writing.
    • Concise writing techniques.
    • Approaches to writing—active and passive voice; direct, indirect and persuasive approaches.
    • Understanding and using tone effectively in writing.

    Customising Written Work and Communication Styles
    • Writing to suit different customer profiles.
    • Basic DISC profiling tool to help understand communication basics.

    Writing Tips and Techniques
    • Techniques for responding to difficult letters.
    • Handling the letter of complaint.
    • Useful phrases and terms.
    • Sentence construction style and structure.
    • Paragraphing styles and rules.
    Who should attend
    Anyone who has to write difficult letters or emails to customers.
    The content was well-covered. The trainer was good in giving illustrations / scenario, which enable us to relate easily.
    ONI Global Pte. Ltd. OSIM Headquarters Singapore

    The topic is thought-provoking, and the trainer is very persuasive

    It is relevant to today contexts. Trainer is with experience, well knowledge and well delivery.
    Islamic Religious Council of Singapore

    Topic is relevant so it it also beneficial to my daily work. The trainer is very well read and prepared. Course materials are comprehensive too.
    Cycle & Carriage Industries Pte Ltd

    The topic is useful and relevant. The trainer is experienced and displays her expertise when dealing with ad hoc situations that the group brought up
    Singapore Polytechnic

    The topic is very good. All categories of staff should be encouraged to attend. The course is interactive, clear and relevant too.
    PUB Singapore

    The topic is matching my work-field needs. The trainer is awesome; making the whole session more lively.
    ONI Global Pte. Ltd. OSIM Headquarters Singapore

    Appreciate the sharing of anecdotes to help grasping the theory in a one day short course.
    Centre for Management Technology

    Very interesting and fun trainer who shared a lot of personal experiences 
    incorporating into the topics. Never a sleepy moment during the lesson!
    Hoi Hup Realty Pte Ltd

    Interesting topic that is relevant to my work. Highly effective facilitator.
    Ministry of Health

    Extremely informative and interesting. Everything is well organized. Trainer is excellent and knowledgeable.
    Building and Construction Authority

    Engaging speaker. Love the way she shares her experience & applied on the course objectives.
    Centre for Management Technology

    "Context and examples given are very useful for our daily correspondence to customers. Very comprehensive notes. Relate to her experience that are very interesting."
    Majlis Ugama Islam Singapura

    "Interactive and interesting trainer. Would love to attend more of her courses"

    The trainer interact with participants and has provided valuable assets on related field.
    AXA Insurance Pte Ltd

    Group size was good and the mix a couple of different companies allowed sharing of experiences. Really appreciate her personal showing while relates so well to what we struggle at work / have dilemma.
    National Healthcare Group Pte Ltd.

    Caroline was very engaging & fun. I had a really enjoyable time!
    SP Services Ltd

    Caroline give very good examples to reinforce her points. Can see her passion in teaching.
    Singapore University of Social Sciences

    Caroline is a good trainer as this is my second time attending her training on other courses. She explain clearly and confidently.
    ARA Asset Management Limited
    Caroline Josephine Dawson's Profile
    Caroline’s 20-year professional work experience as a Corporate Trainer has required her to market the value of her programs and persuade clients to value and understand the urgency of good communication and management skills in the work force. As an ACTA certified WSQ trainer, She has also worked with the Workforce Development Agency of Singapore to develop training content for the Employability Skills System where she successfully attained industry approved competencies in conducting, planning and designing competency based assessments for workshops.

    Her experience in working with public and private sector training has become one of her training strengths. Participants of her training workshops attest to her motivational, instructional and highly experiential training methodology. Caroline has trained operational, supervisory and managerial staff from various organisations.

    She has attained the Diploma in Teaching English to Speakers of Other Languages (TESOL) certification through the London Teacher Training College and teaches English as a foreign language. Caroline is also a business and environmental journalist by profession; an MBTI®, DISC, Enneagram, Lumina Spark and Emotion Accredited Administrator/Practitioner and she has administered the tools to top level managers and supervisors on managing their leadership styles and team members.​
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