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2-Day How to Embrace Change for Senior Marketing Professionals

Marketing is evolving at an unprecedented pace. With AI-driven personalization, changing consumer behaviors, and disruptive business models, senior marketing leaders must continuously adapt, innovate, and lead with confidence. This course equips marketing professionals with the mindset, strategies, and tools to embrace change, stay ahead of industry shifts, and drive sustained success in a dynamic landscape.

• Are you feeling overwhelmed by constant digital disruption?
• Struggling to lead teams through marketing transformations?
• Curious about how AI and automation will shape your role?

This course will help you develop a future-proof mindset and strategic leadership skills to thrive in the face of change.

Objective

By the end of this course, you will be able to:

• Decode the forces shaping the future of marketing – AI, automation, privacy regulations, and evolving consumer expectations.
• Master the art of change leadership – Inspire and guide your team through uncertainty with confidence.
• Develop a growth mindset – Overcome fear, embrace innovation, and see change as an opportunity, not a threat.
• Leverage cutting-edge technologies – Understand AI, predictive analytics, and agile marketing methodologies to stay competitive.
• Create a personalized action plan – Define your strategic next steps for long-term success in an ever-changing marketing landscape.

Outline

Module 1: The Evolution of Marketing & The Need for Change

• The rapid transformation of marketing – What’s changing and why?
• Case studies of success and failure: Blockbuster vs. Netflix, Kodak vs. digital photography, and how marketing leaders can learn from them.
• The resistance to change – Identifying blind spots and overcoming common barriers.

Module 2: The Mindset Shift – From Fixed to Growth Thinking

• The neuroscience of change – Why do we resist, and how can we rewire our thinking?
• Building resilience – How top executives develop adaptability in times of uncertainty.
• Practical exercises – Cultivating a problem-solving mindset to embrace digital transformation.

Module 3: Leading Teams Through Change & Uncertainty

• Managing marketing teams in times of disruption – The role of empathy, transparency, and communication.
• Crafting a compelling change narrative to get buy-in from your team and stakeholders.
• Creating an agile marketing culture that thrives on innovation and rapid iteration.

Module 4: Leveraging AI & Emerging Technologies in Marketing

• AI & Automation – Friend or foe? How AI is shaping the future of content, targeting, and personalization.
• Data-driven decision-making – How to extract insights from analytics to drive smarter marketing strategies.
• Ethics & AI: Balancing human creativity with automation for sustainable growth.

Module 5: Future-Proofing Your Career & Marketing Strategy

• Essential skills for the modern CMO and senior marketer – How to stay relevant in an AI-driven era.
• The future of digital marketing careers – What skills will be in demand in the next 5-10 years?
• Developing a continuous learning roadmap to future-proof your career and marketing function.

Module 6: Action Plan & Implementation

• Self-assessment: Where are you today, and where do you need to be?
• Creating a personalized roadmap to implement change effectively in your organization.
• Interactive group discussion – Share experiences, insights, and challenges with peers.
• Commitment to action – What will you do differently starting tomorrow?

Who should attend

This course is perfect for senior marketing professionals who want to embrace change confidently and lead transformation within their organizations, including:

• CMOs, Marketing Directors, and VPs
• Heads of Digital Marketing & Brand Strategy
• Marketing Consultants & Agency Leaders
• Business Owners and Executives overseeing marketing functions

Methodology

This course is not just theory—it’s an immersive, interactive experience that equips you with real-world strategies and hands-on exercises to embrace change effectively.

• Engaging expert-led sessions – Learn from a marketing leader who has been at the forefront of digital transformation.
• Hands-on exercises – Apply frameworks and techniques immediately.
• Group discussions & peer learning – Gain fresh insights and new perspectives.
• Real-world case studies – Learn from both successes and failures in marketing evolution.
• Personalized action planning – Leave with a concrete plan to future-proof your marketing leadership.

Profile of Alex Fong

Alex is a seasoned digital marketing leader with over 20 years of experience across brands and agencies in Singapore, the US, and Canada. He has held leadership roles at StarHub, Oracle, and boutique performance agencies, driving digital transformation and performance marketing strategies.
Key Expertise Areas:

• AI & automation in marketing
• Digital transformation strategy
• Performance marketing & customer acquisition
• Leadership & change management

As a motivational speaker, educator, and course developer, Alex has helped senior marketing professionals navigate change, embrace innovation, and future-proof their careers in today’s dynamic landscape.